FACULTY OF BUSINESS AND MANAGEMENT

BSC (HONS) IN BUSINESS & MARKETING

PROGRAMME INTRODUCTION

This Degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training.

PROGRAMME OUTLINE
YEAR 1
BMBM 31101
BMBM 31105
BMFM 31104
BMBM31106
BMBM 31102
BMBM31115
BMBM31107
BMBM 31103
UNIV 31002
MPW 2133
MPW 2113
MPW 2123

UNIV 31011
UNIV 31013
UNIV 31019
UNIV 31015
UNIV 31018
Introduction to Business Economics
Principles of Management
Elements of Accounting
Foundation Of Marketing
Essentials of Business Communications
Principles of Finance
Organizational Behaviour
Business Statistics
English For Specific Academic Purposes
Malaysian Studies
*Bahasa Malaysia A; OR
Bahasa Malaysia B OR
Elective: (Choose TWO only )
i)    Sociological Perspectives
ii)   General Psychology
iii)  Introduction to History
iv)  Critical Thinking
v)   Introduction to Communication
YEAR 2
BMBM 32107
BMBM32109
BMBM32103
BMBM32108
BMBM 32113
BMFM32110
BMBM32111
BMBM 32112
MPW 2153 / MPW 2143
UNIV 31001

UNIV 31011
UNIV 31013
UNIV 31019
UNIV 31015
UNIV 31018
Business Ethics
Consumer Behaviour
Marketing Planning and Management
Business Law
Sales Management
Operations Management
Promotional Strategy
Business Research Methods
Moral Studies /Islamic Studies
English for Professional Purposes
Elective: (Choose ONE only )
i)Sociological Perspectives
ii)General Psychology
iii)Introduction to History
iv)Critical Thinking
v)Introduction to Communication
YEAR 3
BMBM 32115 BMFM 33109
BMIS 33142
BMBM 32105
BMBM 32104
BMBM 33103
BMBM 32114
BMFM32116
BMBM 33000

BMBM 33106
BMBM 33107
BMBM 33111
BMFM 33102

UNIV 31011
UNIV 31013
UNIV 31019
UNIV 31015
UNIV 31018
International Business
Strategic Management
Knowledge Management
Marketing Research
Entrepreneurship
Human Resource Management
Internet Marketing
Managerial Economics
Industrial Training
Elective (Choose TWO)
i.      Customer Relationship Mgmt
ii.     Marketing Communications
iii.    Financial Services Marketing
iv.    Total Quality Management
Elective: (Choose ONE only )
i)Sociological Perspectives
ii)General Psychology
iii)Introduction to History
iv)Critical Thinking
v)Introduction to Communication
YEAR 3
BMFM 33126 BMBM 33108
BMBM 33105
BMBM 33115

BMBM 33106
BMBM 33107
BMBM 33111
BMFM 33102
Management Information System
International Marketing
Service Marketing and Management
Project
Elective (Choose ONE)
i.  Customer Relationship Mgmt
ii.  Marketing Communications
iii. Financial Services Marketing
iv. Total Quality Management
STUDY ROUTE
CAREER OPTIONS

With the professional marketing route – our graduates will bring good talent and value to their chosen business careers in:

Career Openings include:

  • Marketing Officer/
    Executive
  • Customer Service
    Executive/Consultant
  • Sales Coordinator

  • Brand/Product
    Manager
  • Public Relation
    Officer/Executive
  • Events Marketing &
    Planning Executive
  • Demand Planning
    Executive
  • Marketing Specialist

  • Marketing Communication
    Executive
BROCHURES AND CALENDARS COURSES